Measuring Success in your SEO Efforts – First Page Keywords?

by admin on April 29, 2007

I was recently asked what I thought about an SEO company that promises “100 first page keyword rankings” if you hire them.

This is not a meaningful measure of a successful campaign. If the “100 keywords” selected are well targeted to the business goals, and generate a lot of search impressions, then there may well be some value there. But it is probably more likely that you’ll get rankings for uncompetitive or unimportant searches that generate little to no actual traffic and customers. I

I would not put any trust in an SEO company that offered this as a metric. To me, it means they are either willfully providing a measurement that has no clear intrinsic value, or that they fundamentally don’t understand what is important to their customers’ business.

Neither is a good answer.

About Dave Matson

Dave Matson is the owner and operator of High Steppin' Searches. Dave Matson on g+

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