Criminal Defense Lawyer Lead Generation Since I'm primarily focused on the end result of generating leads, and not so much the tactic of SEO/SEM these days, I put up a new page about lead generation for criminal defense lawyers. I talk about what kind of lawyer or law firm is a good candidate for buying leads directly.

The basic point is that if you already have the infrastructure and overhead to manage more client inquiries and handle more clients, it makes perfect sense to buy any leads for which you can generate a return on investment. This certainly would apply to any small business, but the law field is where I'm focused, and most criminal defense law firms are small firms with just a few lawyers, or sole practitioners.

I don't think analyzing ROI is some brilliant insight, but I am constantly amazed how many people I talk to can easily lose sight of the big picture.

Especially when practically everyone in business is spammed with emails about "getting you on the top of google..", etc. As everyone in the internet marketing business knows, virtually all of these are scams or empty promises.

Buying leads is a relatively low risk opportunity as long as you aren't locked into a long term contract. Calculating ROI is as simple as can be, and you'll know within a month or two, and often much sooner, whether the leads you are buying make any financial sense.

For new clients, we even give them at least two weeks of free leads, so they can determine for themselves the quality and value of the service we provide, with no risk.

Labels: law marketing leads

 

posted by Dave Matson at 3:15 PM  (0) comments

  Lawyers in Search of Leads - Go Make a Deal One alternative or adjunct to the hard work and expense of generating law firm leads online is to find attorneys or web sites that may be generating leads that they don't want, or are more valuable to you, and make a deal for them.

There are real untapped opportunities for off the beaten path regional leads, as well as many narrow specialties.

For example, if you are a criminal defense lawyer in Western Virginia / Roanoke area, I've got a site that generates at least a few leads a month for Reckless Driving and other criminal charges.

I'm basically throwing those leads away since I don't have the time it would take me to find a good local affiliate attorney to handle the relatively small number of inquiries for that area.

I would bet the situation is the same for many of the top ranked sites for "Virginia Reckless Driving lawyer". So if I were an attorney in one of those less populous areas, I'd be contacting all those sites and try to cut a deal for the leads that are too far out for those attorneys to handle. There are probably enough overflow leads to keep an attorney quite busy.

Lawyers are well versed in the business of referrals, so it only makes sense to seek out those referrals where you can find them.



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Note: this is part of my new year effort to work, think (and post) more about general marketing issues and insights, and not just pure Search Engine Marketing.

Labels: law marketing leads

 

posted by Dave Matson at 11:24 AM  (0) comments