Generating Client Leads for Lawyers – Legal Marketing

Lead Generation is where the rubber meets the road in marketing. It is the essential end result of a successful campaign in legal marketing.

Building a website, and optimizing it to rank in the search engines, or using it as a platform for paid marketing or advertising is merely a tactic to generate leads.

Lead generation is a pure business transaction in it’s simplest form. You know exactly what you are getting, and you can easily measure the results. Either the leads generate business for you, or they don’t. The exact revenue generated by those leads is an indisputable fact, as long as you are carefully tracking it’s source.

That’s why buying direct and timely contacts of people in need of legal advice, on a per lead or month to month lead basis makes so much sense for many lawyers.

If you are a criminal defense lawyer looking for more business, please contact us and find out how we can generate leads for you.


Search Engine Optimization / Marketing

Why Search Engine Marketing?


There are hundreds of web sites for Massachusetts law firms, but only a handful actually generate client leads. Why? Because most of those sites are never found by the people looking to hire a lawyer. Search engine marketing and optimization is the key to potential clients actually finding your site. If your site a) is hard to find in search engines and b) doesn’t have relevant content for visitors, you are missing out on the vast majority of your potential clients.

We at High Steppin’ Searches know exactly how to maximize lead generation from your site.

We focus our efforts on clients such as lawyers who sell services and want to increase their marketing reach. Our goal is to get your phone to ring with qualified leads –  because they found your web site and are interested in what you have to offer.

Our Services include:

Search Engine Optimization

  • Keyword Research

  • On Page Optimization

  • Link Building

About Dave Matson

Dave Matson is the owner and operator of High Steppin' Searches. Dave Matson on g+