Go Negative!

May 4, 2007

I’ve always been a big fan of negative keywords in your PPC campaign. It can save you lots of money on wasted clicks for traffic you know isn’t targeting to what you are offering. Proper use of negative keywords will also boost your overall click through rate, which in turn can move up you ad […]

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SEO Expert poll of key Search Engine Ranking Factors

April 29, 2007

SEOmoz | Google Search Engine Ranking Factors Interesting poll of what is important in the SEO of your site. I find it particularly noteworthy that there is a strong consensus that Title Tags are the most important on-page attribute, both for positive SEO gains, and the fact that using the same title tag repeatedly across […]

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Measuring Success in your SEO Efforts – First Page Keywords?

April 29, 2007

I was recently asked what I thought about an SEO company that promises “100 first page keyword rankings” if you hire them. This is not a meaningful measure of a successful campaign. If the “100 keywords” selected are well targeted to the business goals, and generate a lot of search impressions, then there may well […]

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Is There Such a Thing as Freeloader Site Traffic?

April 10, 2007

Do you have a commercial site that has a few pages with content that attracts traffic, but doesn’t generate any business? Perhaps purely informational content relevant to browsers and researchers, but not customers or clients? It is easy to fall into the trap of considering this “freeloader” traffic. You can try to dress it up […]

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101 Ways to Build Link Popularity in 2006 : SEO Book.com

August 16, 2006

Who doesn’t love these kinds of lists? And these guys really know what they are talking about when it comes to link building. Great stuff.

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SEO and Guarantees: Like Oil and Water

July 3, 2006

Comments on SEO firm claims and guarantees. SEO and Guarantees: Like Oil and Water

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How to Measure Site Traffic

June 2, 2006

Measuring site traffic month to month is a good way to track how your SEO/SEM efforts are working. But the question is, what to measure? One of the simplest things to track is Pageviews, but unfortunately pageviews tend to count a lot of useless traffic, such as bots crawling for email addresses to spam bots […]

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Case Study in Unethical and Deceptive Linking Practices

April 8, 2006

I found an interesting spin on a link exchange/purchase scam. It’s the first time I’ve seen a site devaluing it’s own links directory pages. First, a little basic html background. Search engines crawlers do not run javascript code, only html. Therefore any links embedded in javascript are only clickable to humans. Links have value to […]

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SEO cold callers threatening customers with Google ban

March 22, 2006

Just read a disturbing thread on the highrankings.com message board about an “SEO expert” calling up people with quality sites & good rankings, and telling them that they are about to be banned by Google, unless they pay him money to fix their site. More on this charming fellow here. This is a particularly egregious […]

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SEO Meetup

March 9, 2006

I am the organizer of the local The Cambridge Search Engine Optimization Meetup Group . We’ve only had 2 meetings so far, but I’m very encouraged. I personally work mostly alone, so it’s a great opportunity to talk with other people doing SEO work. I welcome anyone in the Boston area to joins us!

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