Mobile traffic is increasingly important, and  most wordpress themes are not optimized for mobile users.  You want a fairly simple and cheap way to create a better user experience for these users.

WPtouch does a decent job of identifying mobile users, automatically switching the theme, and creating a readable layout for them. However, it primarily shows the single page of content, and navigation is not simple. [click to continue…]

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Are Dropped Domains Useless?

by admin on March 16, 2011

A number of years ago, picking up domains that had expired was a useful strategy. You could occasionally find some gems that had backlink value. That strategy died when google supposedly started zero-ing out any pagerank equity in a domain that expired and was registered by a different owner.

But even without that, a good exact match keyword domain could be a big plus for search engine rankings for that phrase.
However, I had a weird issue that I never solved with a dropped domain that I picked up last year.
I thought it was a decent, keyword rich domain name that I could build a site around. As near as I could tell, it had never been developed before – there was no history in the internet archives.
But after months of use, Google absolutely would not index it. I’ve never seen that happen before, and couldn’t explain it. The only reason I could think that would happen would be if it had been banned in a previous life by a previous owner. But I thought all that owner history was supposed to be cleared out with the expiration?
In any case, I never actually solved the problem. I gave up, and put the site on a new domain. The new domain was indexed in days, even before I got the redirect from the old domain working.

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Sexting Laws

September 16, 2010

There is a worthwhile discussion with some law professors about sexting laws in a podcast here. “today’s pornography laws are a trap for unwary teens and operate, in effect, to criminalize a large fraction of America’s young people” This is absolutely true. Most state laws still classify teenagers sending sexually suggestive or explicit photos of […]

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Question of the Week – One Site or Two Sites?

June 17, 2010

Suppose that your law firm handles a couple of different types of law clients, let’s say criminal law and medical malpractice/personal injury law, for example. Should you have two distinct web sites for each type of client, or just one site to represent all the services of your law firm? The answer depends on the […]

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Domains Re-Revisted

February 24, 2009

The topic of domain names for a site is always a topic of current interest . Last year I wrote about the challenges in assessing the value of a domain name. The basics of website names are always true. Domains with solid keywords relevant to your business are always a good idea, especially if you […]

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SEO Scams and Ripoffs

November 12, 2008

I am a big fan of identifying SEO and internet marketing scams. It is staggering how many bad SEO companies there are out there. I suppose it isn’t surprising since the demand for SEO services is so high, given the excellent ROI opportunities that are possible when it is done right. It is true that […]

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New SEO and Online Lawyer Marketing Posts

July 28, 2008

Over at GetLawyerLeads.com, I wrote a post commenting on an interesting and worthwhile article on lawyer site SEO at law.com.In a separate post, I break down a paid lawyer directory listing offer, and whether it lives up to the value it suggests.

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Marketing Upsell Analysis: Continential Airlines

June 10, 2008

Traveling from Seattle to Boston last week, I was thinking about the airline’s attempt to up-sell me on an alternate, “faster” route home. It was actually impressive, and had most of the tricky pieces in place for a successful program. Almost, but not quite. The details: Flying from Seattle to Boston via a change in […]

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Should I Rank? (SEO Magic, part 2)

May 20, 2008

Why can’t I rank #1, or on the first page for “keyword x”? An excellent question. The answer is – you probably can if you throw enough time and money at it. But that amount may be far more than you should be willing to spend. A place to start is to objectively analyze the […]

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How Can I Rank? (SEO Get Rich Quick Schemes)

May 13, 2008

What can you do to get me to rank for “keyword x”? (and how much will it cost) is the classic question I get from people who thing they know what Search Engine Optimization is, but don’t know how it works, or what it’s about. “I Have This Business Idea, I’m going to Start Doing […]

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