SEO is Dead ...at least in the traditional sense. There will always been Search Engine Marketing, at least for the foreseeable future, and Search Engine Optimization techniques will continue to be important in getting a quality site to rank well. But, any expectation of search engine optimization where you can simply shuffle around keywords and title tags, and expect to rank well for any moderately competitive keywords is dying or dead. And that's a probably good thing.

After all, if your site isn't the best, most comprehensive, and helpful site, why do you think you are somehow entitled to a high search engine ranking?

The consensus after the recent Google algorithm update "Jagger" is that Google is increasingly rewarding larger sites with unique content and quality inbound links, and de-emphasizing reciprocal linking schemes and some on-page optimization tricks.

If you have a web site from which you hope to gain customers or clients, you need to take a hard look at your site. Do a search for the keywords you feel are important to you, and do an honest evaluation of the results. If you aren't the top ranked site, ask yourself if you honestly believe that your site is a better resource than what shows up at top of the rankings.

What are you doing to make your site the most comprehensive resource in your market?

Labels: seo

 

posted by Dave Matson at 5:23 PM